qiangdiaoisearned
“Qiang Diao” is Chinese for confidence, swagger and game.
And in a city as image and style conscious as Shanghai, Qiang Diao is something many people want for themselves.
Our OOH features famous Shanghainese athletes and how they earned their Qiang Diao through sport.
We created OOH celebrating Shanghainese athletes well-known for their strong personalities and, of course, having Qiang Diao.
