betheproof
Chinese basketball fans believe a lot is standing in their way of greatness on a global stage. And in the years since Yao Ming’s retirement, they see little proof to give them hope.
We’ve created out-of-home pieces that showcase members of the Chinese national team who have fought through perceived barriers to make it pro. Making Nike’s point of view clear: you can either wait to be shown something is possible. Or you can be the one to show everyone else.
