F E A T U R E D W O R K

Dear Kobe

To the world, Kobe is one of the greats. To China, he is The Great - the single most influential athlete of all time. To carry forward his Mamba legacy, We created 5 short documentaries and an animated film, thanking him for all he gave to China.

Nike Beijing 99

We designed and created 99 one-of-a-kind jerseys. Ranked 1-99. The only way you could get one was to win one at the NIKE Beijing 99 tournament.

Nike Dribble &

When LeBron James was told to shut up and dribble, he didn’t listen. He kept talking. Opened a school. Produced a documentary. And showed athletes everywhere that they can be more than an athlete.

QiangDiao is earned

Qiang Diao (Swag). People here have it. Those who don’t have it, want it. But Qiang Diao isn’t something you one day choose to have. It’s not a light switch you can just turn on. Nor is it something you’re born with. Qiang Diao is earned through sport.

Shanghai’s Never Done

“SHANGHAI’S NEVER DONE,” celebrates the never-satisfied spirit of Shanghai athletes by centering on a man who seems stuck in the past -- Mr. Lin, the proud owner of a struggling store that sells finish lines for races. While he celebrates the end of things, Shanghai athletes keep going.

Cans of Positivity

No matter the time or place, everybody needs some positivity in their everyday lives. So we took our can’s iconic design, and turned them into messages of hope.